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Checks 18 AEO signals across content, schema, technical SEO, and content quality
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of structuring your web pages so that AI engines — ChatGPT, Perplexity, Claude, Google's AI Overviews, and Bing Copilot — can understand, extract, and cite your content when answering user questions.
Traditional SEO optimizes for ranked search results. AEO optimizes for being the source of the answer itself. When someone asks an AI "What's the best CMS for a small business?", the engine pulls from pages that are structured to be quotable: clear answers near the top, question-based headings, schema markup, and authoritative content.
AEO doesn't replace SEO — it builds on it. A page that's already SEO-friendly has a head start, but AEO adds specific patterns (answer-first paragraphs, structured data, concise answer blocks) that AI engines prefer.
As AI search traffic grows, pages that are AEO-ready become discoverable through an entirely new channel. This tool checks whether your pages are ready.
What This Tool Checks
The tool automatically detects whether your page is a content page or an e-commerce product page, and runs the right set of checks accordingly.
For Content Pages (WordPress, static HTML, CMS-driven sites)
We run 14 scored checks across four categories, weighted by their impact on AI citation likelihood. Content & Answer Signals carry the most weight — we check for an answer-first content block, question-based headings, concise answer paragraphs, structured lists, and content depth. Schema & Structured Data checks cover JSON-LD, FAQPage, and Organization schema. Technical SEO covers your meta description, heading hierarchy, canonical tag, Open Graph tags, title tag, and XML sitemap. We also check your content-to-code ratio and image alt text coverage. AI Bot Crawlability verifies that GPTBot, PerplexityBot, ClaudeBot, Google-Extended, and CCBot aren't blocked in your robots.txt.
For E-Commerce Pages (Shopify, WooCommerce, Magento, PrestaShop)
We run 22 e-commerce-specific checks tuned to how AI engines evaluate product pages. Product Data & Schema checks validate your Product, Offer, and Review schemas, product identifiers (SKU, GTIN, Brand), pricing markup, availability status, and BreadcrumbList. Product Content checks assess description depth, image alt text, structured specifications, unique descriptions, and product Q&A sections. Technical SEO and AI Crawlability checks round out the audit.
Good to Know — Not Every Check Applies to Every Page
Some standards are real but not universally relevant. HowTo schema matters for tutorial pages but not service pages. Article schema matters for blog posts but not homepages. Table content is powerful for comparison pages but unnecessary on an about page. We show these separately as "Good to Know" items — they don't affect your score, so your developer doesn't chase fixes that don't apply to your page type.
Every failed check returns a page-specific fix recommendation — not generic advice, but what's actually missing on your page and how to address it.
How to Improve Your AEO Score
Actionable steps for each category. Work through these in order — content signals first, then schema, then technical fundamentals.
Content & Answer Signals
Lead every important page with a 40-60 word declarative paragraph that directly answers the page's primary question. Convert section headings from statements to questions ("What are the best CMS options?" instead of "Our CMS Options"). After each question heading, place a concise 15-60 word answer before expanding into detail. Use bulleted lists where they make content clearer.
Schema & Structured Data
Work with your developer to add FAQPage schema wherever you have Q&A content, and Organization schema in your site template for entity recognition. For e-commerce pages, ensure Product, Offer, and Review schemas are complete with pricing, availability, and identifiers. These are typically one-time implementations that benefit every page.
Technical SEO
Write meta descriptions between 120-160 characters, use exactly one H1 per page, add a canonical tag to every URL, ensure Open Graph tags are present, and verify your XML sitemap exists and is accessible.
Content Quality
Aim for 100% alt text coverage on images and keep your visible-text-to-code ratio above 25%.
Check Your robots.txt
AI engines can't cite content they can't read. Confirm GPTBot, PerplexityBot, ClaudeBot, CCBot, and Google-Extended are not blocked. Our tool checks this automatically when you analyze a URL.